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Game changer? Ugandans buy life-saving drugs through ‘Avon lady’ business model

“For the women themselves the company provides low-cost financing and support, as well an excellent way to supplement the family income. Like the Avon ladies, Sauda Baubidia and her colleagues buy the product at a discount before selling it on at a small profit. Baubidia says working for the company “has moved [her] from zero to a hero…”




The ‘Avon Ladies’ of Africa

“Living Goods has a very promising model. It brings goods the poor need to their doorsteps, at below-market prices. Most important, Living Goods is building a business with the potential to sustain itself — it has already hit some important milestones. That’s the key to a long life and wide growth — to helping vast numbers of people…”




How one social enterprise is leading the fight against malaria

“A dose of competition is sometimes what’s required to get life-saving medicines and other needed products to urban slum dwellers and the rural poor. The more than 1,000 Living Goods agents sell genuine ACTs and other products at a deep discount to the retail price. Now, they are helping other organisations adopt the model…”



Selling sisters: Retail in developing countries

“Now a growing number of women entrepreneurs in poor countries are selling everything from soap and nutrition to medicine and solar lamps. Living Goods, which operates in Uganda, offers a smattering of 70 products, including clean-burning stoves, anti-malarial drugs and toiletries…”




The Rise Of Social Entrepreneurship Suggests A Possible Future For Global Capitalism

“Many of today’s leading social entrepreneurs have created organizations that are neither businesses nor charities, but rather hybrid entities that generate revenue in pursuit of social goals. Living Goods, for example, sells essential products through a network of microfranchisees in Uganda…”



Ding-dong! Living Goods calling with life-changing products

“Living Goods uses an Avon-like door-to-door model to deliver low-cost, high-impact drugs and much-needed basic household goods. “Nothing about what we do is a handout,” Living Goods’ CEO says. “It’s really about empowerment. It’s about giving people the tools they need to improve on their own…”



The Best Small Ideas of 2012

“The new idea with microfranchising is to make it a sustainable distribution channel — one with a known brand, a tested model, training, and inventory bought at bulk rates — for getting life-changing goods into the hands of the poor. Living Goods in Uganda helps poor people start businesses…”



Scaling Mobile Health Solutions the Hard Way

“If you build it, they will come,” may make for good Hollywood drama, but when it comes to mHealth, it’s a false promise. We should know. We learned it the hard way. It turns out that building the technology platform was actually the easy part—getting users to embrace it was a far greater challenge…”


Avon’s ‘Lipstick Evangelism’ Shows Promise in Poverty Fight

“A recent study by University of Oxford researchers suggests that selling Avon cosmetics have helped women in South Africa become financially independent. Other businesses are mimicking Avon’s model of direct sales as a way to alleviate poverty in developing countries…”


Beyond the Hype: Driving Real Impact with Mobile

“We’re still at the very early stages of realizing the full potential of ICTs and many questions remain about how organizations can leverage fast growing connectivity to create meaningful, sustainable impact. Last year, Living Goods built a pioneering mobile platform that attempts to do just that…”


Harnessing Market Forces to Fight Fake Drugs

“Study finds competitive pressure from Living Goods helps improve local markets. When Living Goods/BRAC enters a community the broader market responds with a 20-percentage point reduction in fake drug sales and 18% lower prices which leads to a 39% increase in antimalarial medicine use…”


Avon’s Door-to-Door Model Adopted in Uganda

“In Uganda, a U.S. organization is using Avon’s door-to-door model to help consumers get the products they need, but often are unavailable to the — and this month that service is expanding…”


Distribution: The Missing Link Between Design and Impact

“In recent years clever designers have innovated a wave of high-impact pro-poor products. But very few of these have successfully cracked the code leading to broad distribution. This critical link between good design and real impact is often overlooked…”


Using Mobile to Reach Scale

“At Living Goods, the hard work and constant iteration to get a mobile platform in place is paying off…”


Overcoming the Challenges in Mobile

“With a core business in health care sales, Living Goods is no stranger to behavior change…”

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The Avon of Africa: How Micro-Entrepreneurs Can Fight Poverty

“Slaughter was inspired to create Living Goods after learning that Avon, the door-to-door cosmetics sales company, started in rural America in 1876, when villages lacked access to quality goods and women had few job opportunities. Seeing the similarities in Africa today, he decided to apply the Avon model to healthcare in Africa…”



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Together: Inspiring Change, Delivering Results at CGI 2011

“The stories in this film represent a small but powerful piece of the over 2,100 commitments made by Clinton Global Initiative members in the past seven years…”


“Girls, Women, & Water” Panel: Featuring Betty Kyazike of Living Goods

“A lively panel discussion from CGI 2011 that explores the intersection of women’s empowerment and access to safe drinking water in the developing world…”

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Taking The ‘Avon’ Way To Reach the ‘Last Mile’

“There has been a lot of talk lately about tackling the “last mile” of health care delivery in the developing world. Getting quality health products and services to the billions of impoverished people living in rural villages and sprawling urban slums remains a key challenge in our fight against poverty and disease…”


How Living Goods Learned a Lesson From Avon Ladies

“To find out exactly how this model works, Slaughter signed up to become an Avon rep and learned some tricks that would help him with his business. “Avon has a simple but brilliant tool that we shamelessly knocked off…”

Living Goods Interview at The Omidyar Network Executive Forum

“Living Goods creates micro-businesses in the form of women agents who deliver life-changing products to the doorsteps of the poor. Their model is almost infinitely scalable and can be applied to almost any good – making life easier for any enterprising company looking to bring their pro-poor product to market…”




Move Over Mary Kay, Meet the New Guard of Direct Selling

“This isn’t your typical door-to-door. That’s mostly because a lot of the transactions are between impoverished women in developing nations. This social venture is aimed at spurring entrepreneurship, and simultaneously selling affordable health products…”


7 Tips for A Social Entrepreneur

“Living Goods has perfected a system of micro-franchising whereby the San Francisco-based social enterprise sells health products at rates radically below the market to rural Ugandans, who then sell them at a profit…”


Beat Global Health Crises…With Business

“Like doctors, these U.S. business executives are dedicated to improving the health of women and children in the world’s poorest countries. But unlike doctors, they wield the tools of modern business to aid some of the most vulnerable people on the planet…”

Responsibility Pioneers: How Companies & Consumers Are Changing the World

“How companies big and small, old and new — and consumers too — are changing the world…”


Living Goods Applies the Avon Model to Healthcare in Uganda

“Living Goods started in the health space where I think there is great potential, but the big vision here is a sustainable platform for products and services to the poor. As such, we are expanding into new areas like energy and agriculture…”



Integrated Healthcare for the Base of the Pyramid

“Living Goods, a social enterprise with more than 600 independent sales agents, uses micro-franchising to distribute products door-to-door in the developing world. It’s focused on a critical and often over-looked issue at the base of the pyramid: access…”


A Closer Look at The Business-in-Bag Model

“Living Goods was born out of the realization that prevention and treatment for diseases like malaria and diarrhea weren’t lacking, but a systematic mechanism to distribute such items to those in need certainly was…”

Finding the Best Charity

“Professor of Economics, Tobias Pfutze (Ph.D., New York University) selects Living Goods in GiveWell’s “Find the Best Charity” project…”