Products and Pricing

Living Goods’ Broad Product Mix Enhances
Impact and Sustainability
Living Goods promotes and distributes four categories of products targeting a range of vital health and household needs. The diverse product mix increases sales for the Health Promoters and thereby the odds that they will remain engaged and effective in the long-term.

1. Prevention: LG emphasizes keeping families healthy through the promotion of products like insecticide treated bednets, water treatment, vitamin A and condoms.
   
   
2. Treatment: The product list includes essential front line cures for the major killers malaria and diarrhoeal disease, as well as treatments for worms and more common ailments like flu and cold.
   
   
3. Personal Hygiene: To improve the economic sustainability of the model, Health Promoters also offer personal care products like feminine hygiene, hand soap, skin lotion and toothpaste.
   
   
4. Save Money - Make Money: Lastly, LG is experimenting with selling products that contribute to household income or savings such as solar lanterns, high efficiency cook stoves, home water filters, and reading glasses,. The lighting and cooking products not only save money but reduce indoor air pollution that cause respiratory illness.

Agents may only offer products acquired from Living Goods and must adhere to a standard pricing. They are required to be adequately stocked on ‘essential’ health items. LG collaborates with local Ministries of Health on prioritizing and promoting key health products.

PRODUCT LIST

Health
• Malaria: Insecticide treated bednets, malaria treatments
• Contraception: male condoms, birth control pills
• Clean Water: Water treatment solution/tabs, water filters
• Nutrition: Vitamin A, Iron, Zinc, Fortified foods, Iodized Salt
• Wound Care: Bandages, topical anti-bacterials
• Oral re-hydration salts / zinc
• De-worming tablets (Albendazole)
• Antibacterial hand soap
• Paracetamol
• Cough medicine
• Antacids
• Eyeglasses and eye care

Personal Care
• Hand soap
• Feminine hygiene
• Toothpaste
• Laundry soap
• Skin lotions, cold creams, Vaseline, foot cream
• Diapers
• Shampoo
• Cosmetics

Save Money - Make Money
• Solar lanterns and chargers
• Efficient cook stoves
• Micro irrigation systems
• Pedal Irrigation Pumps
• High Yield Seeds

Other Services/Products Under Consideration
• Telemedicine services – e.g. “Call-a-Nurse”, Cell phone / SMS health education
• Respiratory infection treatment

Competitive Pricing
LG endeavors to set prices almost always at or, more often, below relevant competition. Most products are acquired at the lowest possible cost and sold with a small margin. This provides an incentive for the Health Promopter and gives the product greater perceived value to the consumer. At the same time, wherever possible, LG also endeavors to acquire products subsidized by local or bi-lateral governments, NGOs or pharmaceutical companies. LG offers subsidized products on terms agreed with by the source of subsidy – in most cases this will mean free or substantially below market. LG devotes considerable effort to testing prices over time to balance the imperatives of maximizing the health impact and ensuring sustainability for the CHPs.