Living Goods agents address the continuum of reproductive, maternal and newborn care needed by women and their young children with a particular focus on the pregnancy and newborn period. Our agents support and track all pregnant women in their service areas through regular visits, home-based education, and doorstep delivery of essential health products like vitamin supplements, de-worming medication, malaria prophylaxis, and clean birthing kits. We also promote early antenatal care and encourage pregnant women to deliver with a skilled attendant in a facility. To help women plan and space pregnancies, our agents provide family planning education and sell contraceptives including condoms and birth control pills.

Living Goods places special emphasis on the first month of a child’s life. Nearly 40% of all child deaths occur in the first 28 days of life with 3 in 4 of these deaths occurring in the first week of life. To fight this tragic loss of newborn lives, Living Goods agents make three visits to the newborn in the first week after birth to promote good newborn care, infection detection and recognition of danger signs needing referral to a facility.