Rigorous measurement is an integral part of Living Goods’ DNA. We use four independent methods to track our performance and measure results: 1) monthly health data tracking by agents, 2) monthly sales and financial reports by branch managers, 3) a quarterly health behavior tracking study, and 4) an independent randomized control trial administered by researchers at The Poverty Action Lab.

To set targets and strategies to reach our goal of reducing child mortality by at least 15% we built an extensive logical framework that lays out several key measurable outcomes and the underlying behavior changes required to affect them. The model addresses a wide range of 17 different behaviors that all contribute to our overall mortality reduction goal. To achieve our financial sustainability goal, we are constantly assessing our pricing strategy, agent sales, and number of agents deployed per branch to identify the fastest path to profitability.