In the public sector, where drugs are ostensibly free, health systems are under-funded, under-staffed, and chronically under-stocked. The private sector is plagued by an excessively fragmented, incredibly inefficient landscape of a million tiny retail shops served by complex layers of re-sellers. The result? Retail prices can reach 350% factory cost (Lancet, 2009), counterfeits abound, and poorly trained, poorly monitored sellers are the norm. In contrast, Living Goods harnesses the buying power of its agent network and cuts out multiple layers of resellers – thus delivering better margins for sellers and lower prices for customers. On average, Living Goods prices run 10-40% below prevailing retail – a significant savings to households operating on just a few dollars a day. Plus, Living Goods further multiplies economic benefits for our clients by saving transport costs, preventing lost income, reducing health spending through prevention, and extending productive life spans. As our franchisees like to remind us, in many ways, Living Goods is cheaper than free.