The cosmetics company Avon built a global power brand through its business-in-a-bag model. We’re applying this same method of direct selling to products designed to save and change lives in the developing world. Our business-in-a-bag provides micro-entrepreneurs with all the tools they need to launch a thriving Living Goods franchise. Their startup kit includes a branded duffle bag, uniforms, signs for their home store, a display locker, and basic health and business tools. Couple that with a robust two-week training course and ongoing marketing and mentoring support and you have an army of motivated agents bringing life-changing products to the doorsteps of the poor.