Incentives are a critical component to community health worker programs and direct-selling businesses alike. Living Goods uses incentives to drive health behavior change as well as increase revenues. And just as we do with our marketing programs, we constantly iterate to find the most effective incentive strategies. For example, we use small incentives to encourage agents to identify pregnant women, ensure pregnant women deliver in a facility, visit newborns within the critical first 48 hours of life, and submit monthly health reports. In every case, small cash incentives make a significant impact.
Living Goods’ branch managers are also incentivized to motivate their agents to perform. At the end of every month branch managers qualify for cash incentives if 95% of their agents submit sales and health reports. Those who qualify receive cash incentives based on the sales and health performance of their agent network. It’s a powerful strategy to foster motivational leadership among our talented branch managers. It also creates a healthy competition between our branches. Indeed, the competitive spirit is alive and well at Living Goods.