Our Mission

Thanks to significant medical and technological breakthroughs we now have the solutions to save and change the lives of millions of people living in poverty. Products like anti-malaria treatments, clean-burning cook stoves, fortified foods, and solar lamps can dramatically improve the health and wealth of people who survive on just a few dollars a day. But these products do little good if they don’t reach the people who need them most. And as it stands today, roughly 270 million people in Africa still lack access to life’s most essential products. Now more than ever, we need an efficient, scalable, and sustainable system to deliver these life-saving and life-changing products to the world’s poor. This is the gap Living Goods aims to fill.

We believe that the poor are not helpless victims; they are resilient entrepreneurs and value conscious consumers. We empower the poor through our networks of ‘Avon-like’ micro-entrepreneurs who go door-to-door teaching families how to improve their health and wealth while selling a broad assortment of affordable, life-changing products.
We seek nothing less than a disruptive reinvention of distribution in the developing world, through networks of franchised micro-entrepreneurs who leverage Living Goods’ brand, buying power and marketing tools to deliver vital products at accessible prices to the people who need them most. By combining the best practices from the worlds of micro-enterprise, franchising and public health, Living Goods is creating a fully sustainable system to improve the health, wealth, and productivity of the world’s poor.

Explore how we do what we do below:


Saving Lives

In the last 100 years we have acquired the medical know-how to stop the life-threatening afflictions of malaria, diarrhea, tuberculosis, and other deadly diseases. Yet billions of dollars and a half-century of effort have failed to prevent 10 million children from dying every year from these easily preventable and treatable diseases. We have the solutions to stop the senseless suffering of millions of children. What we lack is a reliable and sustainable system for delivering these solutions to those most in need.   Living Goods can dramatically reduce child mortality in the developing world by creating an expansive delivery system for life-saving, essential health products. Our network of micro-entrepreneurs go door-to-door to educate consumers on critical health issues and sell high impact health products like bed nets, deworming pills, anti-malaria treatments, safe water filters, treatments for diarrhea, and fortified foods. Our market-based approach harnesses the power of direct selling and franchising to increase both access to and demand for these low-cost, high-impact health products.   Learn more about how we measure impact…


Creating Livelihoods

Living Goods’ model for pro-poor product delivery is also a powerful engine for economic development. Our network of sales agents – most of whom are women – earn a modest income going door-to-door selling products that improve the health, wealth, and productivity of the poor. These women are independent, micro-entrepreneurs – they own their Living Goods franchise. That sense of ownership is the linchpin of our approach. Ownership is powerful motivation for our agents to increase their sales. And higher sales means more people living in poverty are benefiting from products designed to improve their lives.   Like Avon, the Living Goods model creates a significant income opportunity for micro-entrepreneurs. We offer low startup costs supported by simple low-cost financing. We provide a proven business-in-a-bag system heavily supported with training, marketing, and coaching. And we give women a way to earn an income on their own schedule and in their own communities. This is particularly valuable to women who often must juggle the competing demands of family, farm, and household. Providing effective, sustainable incentives to village-based health workers is at the core of the Living Goods model. Through these simple economic incentives Living Goods creates a virtuous circle of health, social, and economic development.   Learn more about our micro-franchise business model…  


Pro-Poor Innovations

The pro-poor product market is flush with powerful, low-cost, human-centered innovations that can have a transformative effect on the lives and livelihoods of the poor. Products such as clean-burning cook stoves, solar phone chargers, and safe water filters have proven health and economic benefits for poor consumers. But despite the powerful promise of these products, the vast majority remain market failures due to their inability to reach a critical mass of poor consumers.   Living Goods sees several reasons for this failure to scale. Most of these innovations come from organizations trying to build an entire distribution platform for just one or two products. This creates an incredibly inefficient silo. Consumer financing is also a considerable obstacle to uptake. Even a $10 retail price represents a capital purchase for a poor family, which leaves these products out of reach for the vast majority of the poor. To address these obstacles Living Goods brings a broad basket of high-impact products together creating an economy of assortment in which the marginal cost of distributing new innovations is near zero. To confront the prohibitive purchase price of these new technologies, Living Goods uses a range of consumer-financing strategies like installment payment plans and micro-consignment to further increase product penetration.   Living Goods’ networks of independent agents create thousands of sales points at the doorsteps of poor consumers. We are building the market for new innovations through in-home product demonstrations, community based education, and ongoing customer cultivation. Our model catalyzes demand and creates widespread access for products that fill the unmet needs of consumers at the base of the pyramid. In so doing, we help inspired ideas achieve massive impact.   Learn more about the innovations we bring to the market…  


Ensuring Sustainability

There is simply not enough philanthropic capital or foreign aid to solve the problems of the developing world on the scale they will exist in the foreseeable future. To defeat global challenges we must also harness truly sustainable, globally scalable business models. Living Goods demonstrates that a double-bottom line business can save and change lives in the developing world.   Our brand of bottom-up development taps the purchasing power of value-conscious consumers to build a sustainable and scalable model designed to fight poverty and disease. By harnessing the buying power of our ever-expanding army of franchised sales agents, our model is poised to become fully self-funded at a country level within five years of country launch. Thus, unlike other social programs, Living Goods’ required donor commitment is for a finite period, after which the model will pay for itself.   Living Goods holds the promise of producing meaningful results on a meaningful scale that is simply not currently feasible given resource constraints. Of course, the Living Goods model is not a cure-all for poverty and disease. It cannot reach every village at the end of every road. Nor can it address every health need of the base of the pyramid. However, it can meaningfully improve the lives of millions of underserved poor consumers, reduce the strain on overburdened public health systems, and enable limited public resources to focus on other critical needs. Building a scalable, replicable model will be one measure of success for Living Goods; the far greater success will be counted in the countless diseases prevented, children saved, and productive years families will enjoy by gaining access to a wide range of life changing products.   Learn more about our strategies to achieve sustainability…