Living Goods’ model for pro-poor product delivery is also a powerful engine for economic development. Our network of sales agents – all of whom are women – earn a modest income going door-to-door selling products that improve the health, wealth, and productivity of the poor. These women are independent, micro-entrepreneurs – they own their Living Goods franchise. That sense of ownership is the linchpin of our approach. Ownership is powerful motivation for our agents to increase their sales. And higher sales means more people living in poverty are benefiting from products designed to improve their lives.
Like Avon, the Living Goods model creates a significant income opportunity for micro-entrepreneurs. We offer low startup costs supported by simple low-cost financing. We provide a proven business-in-a-bag system heavily supported with training, marketing, and coaching. And we give women a way to earn an income on their own schedule and in their own communities. This is particularly valuable to women who often must juggle the competing demands of family, farm, and household. Providing effective, sustainable incentives to village-based health workers is at the core of the Living Goods model. Through these simple economic incentives Living Goods creates a virtuous circle of health, social, and economic development.