There is simply not enough philanthropic capital or foreign aid to solve the problems of the developing world on the scale they will exist in the foreseeable future. To defeat global challenges we must also harness truly sustainable, globally scalable business models. Living Goods demonstrates that a double-bottom line business can save and change lives in the developing world.
Our brand of bottom-up development taps the purchasing power of value-conscious consumers to build a sustainable and scalable model designed to fight poverty and disease. By harnessing the buying power of our ever-expanding army of franchised sales agents, our model is poised to become fully self-funded at a country level within five years of country launch. Thus, unlike other social programs, Living Goods’ required donor commitment is for a finite period, after which the model will pay for itself.
Living Goods holds the promise of producing meaningful results on a meaningful scale that is simply not currently feasible given resource constraints. Of course, the Living Goods model is not a cure-all for poverty and disease. It cannot reach every village at the end of every road. Nor can it address every health need of the base of the pyramid. However, it can meaningfully improve the lives of millions of underserved poor consumers, reduce the strain on overburdened public health systems, and enable limited public resources to focus on other critical needs. Building a scalable, replicable model will be one measure of success for Living Goods; the far greater success will be counted in the countless diseases prevented, children saved, and productive years families will enjoy by gaining access to a wide range of life changing products.