In the last 100 years we have acquired the medical know-how to stop the life-threatening afflictions of malaria, diarrhea, tuberculosis, and other deadly diseases. Yet billions of dollars and a half-century of effort have failed to prevent 10 million children from dying every year from these easily preventable and treatable diseases. We have the solutions to stop the senseless suffering of millions of children. What we lack is a reliable and sustainable system for delivering these solutions to those most in need.
Living Goods can dramatically reduce child mortality in the developing world by creating an expansive delivery system for life-saving, essential health products. Our network of micro-entrepreneurs go door-to-door to educate consumers on critical health issues and sell high impact health products like bed nets, deworming pills, anti-malaria treatments, safe water filters, treatments for diarrhea, and fortified foods. Our market-based approach harnesses the power of direct selling and franchising to increase both access to and demand for these low-cost, high-impact health products.