Product assortment is a key differentiator of the Living Goods model. We sell a diverse mix of products designed to improve the lives of the clients we serve as well as generate income for our franchisees. By combining high-impact but slow-moving items like clean cook stoves and bed nets with fast-moving items like soap and fortified foods our agents are motivated to be out selling every day. Product assortment also enables us to cross-subsidize critical health products. With a diversity of products we can drop prices on key impact items and make up the margin elsewhere. In short, our system creates a virtuous circle of impact – the more products an agent can sell the more time she will invest in her business and the greater impact she will have.

It is important to note that Living Goods franchisees may only offer products approved by and acquired from Living Goods and must adhere to standard pricing. In addition, agents are required to keep all essential health items in stock at all times.