Living Goods is building the field of micro-franchising, breaking ground that will inspire visionary NGOs and global businesses to adapt and scale our model. We’ve opened our playbook to the world – documenting all of our systems, tools, and methods to help organizations improve their financial performance and deepen their impact.
We design and deliver customized solutions for clients in the public, private and social sectors across the globe. We can help your organization:
- Scale financially sustainable community health worker networks
- Deepen the reach and impact of clinic systems
- Create meaningful business opportunities for micro-entrepreneurs
- Build sustainable distribution platforms for high impact products
- Open new markets based on shared value
We believe in the power of micro-franchising to improve lives and are ready to work with innovative and capable organizations to do just that.
Contact us at email@example.com to learn more.
We apply our expertise in franchising, direct selling, Base of the Pyramid distribution, and public health along with practical experience building our own micro-franchise business model to deliver meaningful impact at scale for your organization. Engagements range from strategy development and venture design to side-by-side implementation.
Advisory services include:
Developing and optimizing product mix
We help organizations identify product opportunities where impact and economics align. Clients can leverage our extensive experience in product testing, sourcing, pricing and margin management to develop a robust merchandizing strategy that earns income for their agent network and their organization while positively impacting their communities.
Building and managing agent networks
We advise and support organizations in attracting and retaining high performing field agents. We adapt our proven systems and tools for agent recruitment, selection, training and ongoing performance management. We can provide access to our extensive agent sales and health training module library and can provide support in adapting them as needed.
Developing smart marketing and behavior change strategies
We support clients in analyzing the optimal marketing mix for positive behavior change across mobile/SMS, radio, social networking, print, and events in emerging markets. We help clients design targeted marketing campaigns, run sales promotions, plan A/B marketing tests, activate word-of-mouth marketing, and manage pull and draw effects.
Integrating mobile technology
We draw on our own experience building, testing and refining a robust mobile technology platform to make your agent network more efficient and impactful. Working with us, your mobile technology platform will be able to record key sales and impact data from the field, deliver targeted and timed messages and promotions to end customers and provide daily action reports to field sales managers. Learn more about how we’re using mobile technology here.
Strengthening supply chain and inventory management systems
We help clients build out efficient supply chains in BoP markets to effectively source, price and manage products, ensuring that customers receive the highest quality product at the lowest possible price. We assist organizations in developing simple, effective inventory forecasting and management systems that balance consistently high in-stock rates with efficient inventory turns.
Building impact and financial planning models
We work with clients to maximize impact while building a venture that is scalable and sustainable. We support clients by building impact frameworks and log frames, prioritizing key performance metrics, setting impact targets and developing monitoring and evaluation strategies. We help clients build dynamic pro-forma financial models that run growth and profit scenarios helping managers make important decisions to drive scale, impact and sustainability.
Interested? Contact us at firstname.lastname@example.org to learn more.