Building a sustainable model demands that we focus on discrete markets and scale up our operations quickly. Unlike other social enterprises, you won’t find Living Goods scattered throughout the developing world. We don’t subscribe to the mile-wide and inch-deep approach to development. If we operate in a market, we relentlessly build up and optimize our operations with the goal of establishing a self-funded enterprise within 5-6 years of launch. That is what we are currently doing in Uganda. In just 3 years we built a network of over 600 sales agents and are well on our way to establishing a self-funded system for fighting disease and poverty in the developing world. With Uganda on the road to sustainability, we plan to launch in a second country in early 2012.