The pro-poor product market is flush with powerful, low-cost, human-centered innovations that can have a transformative effect on the lives and livelihoods of the poor. Products like clean-burning cook stoves, solar phone chargers, and safe water filters have proven health and economic benefits for poor consumers. But despite the powerful promise of these products, the vast majority remain market failures for their inability to reach a critical mass of poor consumers. Living Goods works with pro-poor product manufacturers to build the market for their breakthrough products. We provide product innovators with a valuable test market and learning lab through our network of over 650 agents working in poor communities ranging from urban slums to rural villages. Our agents help build the market for new product technologies through in-home customer education, hands-on product demonstrations, and a range of marketing and consumer financing strategies. Our model catalyzes demand and creates widespread access for new products that fill the unmet needs of consumers at the base of the pyramid. In so doing, we help inspired ideas achieve massive impact.

If you are a pro-poor product manufacturer interested in learning more about how you can take advantage of our innovative distribution system please contact us at info@livinggoods.org.